Why Bridgestone?
Our mission, values and commitment to sustainability and innovation define who we are and drive us to be the global leader in tyre technology.
Mission and Values
Bridgestone’s founder Shojiro Ishibashi endeavored to create a company dedicated to "serving society with superior quality." Our mission and values ensure world-class customer service and inspire us to be an outstanding corporate citizen in the communities in which we live and work.
![](/content/dam/bridgestone/consumer/bst/why-bridgestone/BST_landing_whyBST_missionValues.jpg)
Sustainability
Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.
![CSR - Our Way To Serve CSR - Our Way To Serve](/content/dam/bscorpcomm-sites/bridgestone-americas/images/press/2017/OurWayToServe_PressRelease.jpg)
Innovation
Our engineers push the boundaries of what’s possible to improve performance, safety and quality. Like you, we’re driven to be the best. And it starts with our passion for innovation.
![](/content/dam/bridgestone/consumer/bst/why-bridgestone/BST_landing_whyBST_inovation.jpg)
BRAND MESSAGE
Bridgestone’s new brand tagline “Solutions for your journey” signals the company's evolution from a leading tire and rubber company to a global leader in Sustainable Mobility and Advanced Solutions.
![Bridgestone Brand Message Bridgestone Brand Message](/content/dam/bridgestone/consumer/bst/apac/sg/Brand-Message/Bridgestone-Brand-Message-Banner-1.png)
BRIDGESTONE CODE OF CONDUCT
The rules and expectations set forth apply to all Bridgestone employees worldwide and serve as a set of expectations for the suppliers and contractors who work with us.
![BRIDGESTONE CODE OF CONDUCT BRIDGESTONE CODE OF CONDUCT](/content/dam/bridgestone/consumer/bst/apac/sg/Code of Conduct/01-COCThumbnail.jpg)